Monday, November 21, 2011

A new wardrobe is as good as a holiday when you wear Avant



Parkurst, November 2011. Imagine you are in your picture perfect Hamptons holiday home, white wooden floors and 180 degree views of the ocean that is your back yard. That is exactly the tone of the night set by new designers on the block and AFI nominees for Best Emerging Designers  2011– Avant Apparel’s Lauren Du Plessis and Bailey Allison at the launch of their summer range for 2011/2012 at Egality in Parkhurst.
The night was filled with all the makings of a hamptons cocktail party. The venue was covered in loungers and couches, candy floss and popcorn while the makings of the girls range played in the background. But this holiday theme wasn’t at random, as it ties in perfectly to the girls approach to their latest range.
“Our summer collection is all about the good life, it is basically a holiday wardrobe from start to finish and is made to make you feel like life is a vacation in the Hamptons with only the best times to be had. It was inspired but nautical elements and preppy silhouettes,” say the duo. “Nautical makes its appearance in the colours and stripes while still preppy, in the silhouettes and cuts.”
The collection was dripped in arrays of Light Milk, Creamy Tobacco, Dirty Hues of Blue and Red Accents. When asked what the approach was to the colours, the girls say that these colours remain classic as well as keep to maintaining the edgy Avant signature of confidence and easy living.
The versatility of the items means they can be worn for many occasions, as casual all day wear, evening wear, at cocktail and outdoor events as well as in more than one way.



“All our items can be dressed up or down, whichever way the consumer wishes it to be portrayed, from day to day or day to night,” continue the fashionistas. “These styles suit a variety of different consumers, we like to keep every one of our consumers body shapes in mind when designing and creating a wonderfully wearable and workable range while still maintaining a sense of individuality.”

But the girls aren’t just about clothes and recommend head scarves and turbans with the collection as well as rope belts and accessories to be totally on point for this summer.
“As every girl knows the wardrobe is the most important part of any holiday and what you unpack from your luxury luggage into your holiday home walk in cupboard sould be the Avant summer collection!” conclude the girls. “It’s all about that lavish holiday lifestyle of elegant comfort. From flowing dresses to preppy jackets , what more could any girl or woman ask for?”
The collection is available in sizes small (32), medium (34) and large (36) and a select few pieces in super small (30). Quite a few of the items are free sizes and fit a variety of different body shapes, taking on a wonderful drape defined by the size and shape of the wearer.
Follow the girls on twitter (@avantapparel) and join their facebook page for updates or to place orders.

Notes to editor:
Avant is currently stocked at Egality in Parkhurst
With plans to expand further in Joburg as well as Cape Town.












 Thank you to everyone who made this evening a possibility.
Special thank you to JP Photography for the wonderful images and Kaschka Aronson for the Make-Up.



Sunday, October 23, 2011

avant summer campaign....


ladies ladies ladies!

Put that credit card away until the highly anticipated summer collection from avant has been launched.

This collection is all about the exclusive hamptons holiday lifestyle!
From flowing maxi dresses to preppy tailored jackets.

You will be highly upset to have spent your money on something else for your summer wardrobe.

Watch this space for more beautiful campaign images and details for the launch event!

If you are interested in joining us for this exclusive event

xxx



Friday, August 26, 2011

Get the September Issue of Marie Claire and check out our interview.

Thanks Marie Claire!




Friday, July 8, 2011

Fashion Library Profile.

Check out our new Fashion Library Profile.

http://www.thefashionlibrary.co.za/?page_id=167


AVANT AVANT AVANT

AVANT, THE FASHION LIBRARYAvant design label is a progressive design duo, both Lisof graduates of 2008. Based in the trendy suburb of Parktown North. Bailey Allison and Lauren Du Plessis, fulfill their mission to create, share and inspire.
AVANT, THE FASHION LIBRARYAvant’s current focus on the young female trendsetter is just the starting block for these two, never failing to live up to their principle of pushing the boundaries with intention to expand into menswear in the future. The synergy of these two creative minds only sets the standards higher with their recipe for unprecedented results. We recently showcased our debut collection Nude and Noir at Joburg Fashion week in February 2011.
Contact Details
Email Avant directly via our contact form below
Lauren Du Plessis: 082 513 0059
Bailey Allison: 072 489 4135
Visit our blog the www.iloveavant.blogspot.com

Monday, June 6, 2011

Prettiful Pictures

Have a look at these beauties! Let us know what you think!!!!
WE LOVE!!!!













Photographer - Steve Marais
Make up - Francois Nel
Hair - Andrew Horne

Wednesday, March 30, 2011

Chris Viljoen for Die Rok.

Chris Viljoen writes a little summin summin about Avant.
Very excited and elated to hear such positive things about our Brand.

Here is the link, so please go check it out!

http://www.dierok.co.za/?p=363

 Thank you Chris Viljoen!








Wednesday, March 16, 2011

Avant News.

this is how excited we are to be part of Avant!

 Getting all geared up and prepping for our marvelous shoot with Steve Marais and edging to get our Autumn/Winter collection into production...

Also very excited to have Team Member Bailey Allison in the studio FULL TIME from the 4th of April.

The search is still on for a new seamstress to join the team. But we are working our way to ironing out all the wrinkles and being a undeniable force in the fashion industry.

We have been published in our first publication, Sandton Magazine March Edition pages 46 - 52. Go check it out let us know what you think.

That's all for this post, but keep following for all our news, updates, stockists, shoots etc.

xxx

Avant Apparel Team

Tuesday, February 22, 2011

Ai Yai Annotations - Melissa Van Rensburg

 Blog Post By Melissa Van Rensburg... Thank you for the love!


 http://aiyai-annotations.blogspot.com/2011/02/amazing-avant.html

Sunday, February 20, 2011

Amazing Avant






The Avant girls are an amazing new duo of talent. I want everything above. The last skirt is absolutely brilliant.

Fashion Library Piece.

http://www.the-fashion-library.com/

Sunday, February 20, 2011