The night was filled with all the makings of a hamptons cocktail party. The venue was covered in loungers and couches, candy floss and popcorn while the makings of the girls range played in the background. But this holiday theme wasn’t at random, as it ties in perfectly to the girls approach to their latest range.
“Our summer collection is all about the good life, it is basically a holiday wardrobe from start to finish and is made to make you feel like life is a vacation in the Hamptons with only the best times to be had. It was inspired but nautical elements and preppy silhouettes,” say the duo. “Nautical makes its appearance in the colours and stripes while still preppy, in the silhouettes and cuts.”
The collection was dripped in arrays of Light Milk, Creamy Tobacco, Dirty Hues of Blue and Red Accents. When asked what the approach was to the colours, the girls say that these colours remain classic as well as keep to maintaining the edgy Avant signature of confidence and easy living.
The versatility of the items means they can be worn for many occasions, as casual all day wear, evening wear, at cocktail and outdoor events as well as in more than one way.
“All our items can be dressed up or down, whichever way the consumer wishes it to be portrayed, from day to day or day to night,” continue the fashionistas. “These styles suit a variety of different consumers, we like to keep every one of our consumers body shapes in mind when designing and creating a wonderfully wearable and workable range while still maintaining a sense of individuality.”
But the girls aren’t just about clothes and recommend head scarves and turbans with the collection as well as rope belts and accessories to be totally on point for this summer.
“As every girl knows the wardrobe is the most important part of any holiday and what you unpack from your luxury luggage into your holiday home walk in cupboard sould be the Avant summer collection!” conclude the girls. “It’s all about that lavish holiday lifestyle of elegant comfort. From flowing dresses to preppy jackets , what more could any girl or woman ask for?”
The collection is available in sizes small (32), medium (34) and large (36) and a select few pieces in super small (30). Quite a few of the items are free sizes and fit a variety of different body shapes, taking on a wonderful drape defined by the size and shape of the wearer.
Follow the girls on twitter (@avantapparel) and join their facebook page for updates or to place orders.
Notes to editor:
Avant is currently stocked at Egality in Parkhurst
With plans to expand further in Joburg as well as Cape Town.
